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I'm a Card Factory man through and through, you wouldn't find me, dead or alive, in a Clinton card shop.

I'd say owning your own card making factory isn't a one off to strip out costs, it's long term margin enhancement, with flexibility to make what you want when you want, to make a new card (I think they CARD have cited a few examples of doing this), and if it works make more fast. Think of CARD as the fast fashion of cards. Or from a price perspecitive the Aldi of cards. If they do gain from Clinton's losing, (and I'm not sure what the overlap is, or whether there is any receivership acquisition opportunity), then so be it, but it's another nail in the high street and for that all survivors must beware, Card Factory included.

I appreciate your insights on debt thank you, and the poor stakeholder engagement is a warning. The bottom line though is that if I must buy a card I want to pay as little as possible. I was so proud of the value of the Card Factory card I bought for my business partners 50th birthday I left the price sticker on so he could appreciate it too. [I hold]

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